DevelopingDay 1

Toyota's U.S. KEI-01 mini-truck launch

Update 1 of 1LatestNov 11, 8:50 AM UTCDay 1
Toyota’s 25-mph mini truck has a job to prove
Toyota’s Indiana-built KEI-01 will start with a limited fleet launch in 2027. Its usefulness—and any savings—will depend on the load, the route and a price still to come.
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Earliest sourceThe AutopianDec 3, 11:35 PM UTC
What we knew first
- 25 mphAnnounced maximum speed
- Up to 600 lbToyota’s announced maximum payload
- Second half 2027Planned limited fleet launch

Who reported

Who reported

49 outlets · 59 sources

20 of 49 had reported by this moment

WNINFirst to reportwnin.org · Nov 10, 2:10 PM UTC1
1. Toyota to Build New Truck at Princeton PlantNov 10 UTC
Toyota USA Newsroomtoyota.com · Nov 10, 3:58 PM UTC1
1. Toyota Says ‘Okei’ to America: Introducing the Scion by Toyota Brand and KEI-01Nov 10 UTC
Hagerty Mediahagerty.com · Nov 10, 4:00 PM UTC1
1. A U.S.-Market Kei Truck ... with a Scion Badge? It’s HappeningNov 10 UTC
Jalopnikjalopnik.com · Nov 10, 4:00 PM UTC1
1. Toyota Revives The Scion Brand In The U.S. With A Right-Hand-Drive Kei TruckNov 10 UTC
Car and Drivercaranddriver.com · Nov 10, 4:00 PM UTC2
1. Toyota Revives the Scion Name on a Kei Truck for the U.S.Nov 10 UTC
2. 2028 Toyota Scion KEI-01: What We Know So FarNov 10 UTC
Road & Trackroadandtrack.com · Nov 10, 4:00 PM UTC1
1. Scion Returns With a Right-Hand Drive 3-Cylinder Kei Truck for the U.S. MarketNov 10 UTC
https://www.14news.com14news.com · Nov 10, 4:03 PM UTC1
1. Toyota's Princeton plant to manufacture the KEI-01, a Scion by Toyota truckNov 10 UTC
CNAchannelnewsasia.com · Nov 10, 4:03 PM UTC1
1. Toyota to bring mini trucks to US marketNov 10 UTC

Who's involved

Who's involved

People

Donald TrumpPresident of the United States (2017–2021; since 2025)

Organizations

ToyotaJapanese multinational automotive manufacturer
Toyota Motor Manufacturing IndianaToyota automobile manufacturing factory in Gibson County, Indiana, USA

Places

Frisco
Japan
Princeton