Justice · AI voice rights
Tokyo Court Protects Voices—but Leaves Tsuda’s AI-Cloning Claim Undecided
Kenjiro Tsuda’s removal demand was dismissed because the videos were already gone. The consequential ruling recognizes voice publicity rights—not proven infringement by the alleged AI imitations.
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Kenjiro Tsuda’s demand to have alleged AI imitations of his voice removed from TikTok was dismissed. Yet the case produced an important recognition for performers: their voices, not just their faces, can qualify for protection under publicity rights. The apparent contradiction has a straightforward explanation. The videos and account were already gone, and the Tokyo District Court did not decide whether those particular videos infringed his rights. 4 6
The September 30, 2026 decision matters for what it recognizes, not for a penalty it imposed. It brings a commercially valuable part of a performer’s identity within legal protection. It is neither a court-ordered takedown in this case nor a finding that every unauthorized synthetic imitation is unlawful. 17
Presiding Judge Aya Takahashi treated the human voice as an expression of personal identity comparable to a likeness. Tokyo Shimbun reproduced her reasoning in Japanese; the following is a translation of that reported passage, not wording independently checked against the complete judgment. 4
A person’s voice, like their likeness, is a symbol of their individual personality.
The Guardian and Japanese legal-news reporting describe the decision as Japan’s first express judicial recognition that voices are protected by publicity rights. That is a significant legal development, but recognition of a protected interest and proof of infringement are two different questions. This case answered the first and left the second undecided. 1 6
The Protection Has A Commercial Boundary
The condition is specific: unauthorized use of a performer’s voice can infringe publicity rights when it is exclusively directed toward exploiting the voice’s commercial appeal—its power to attract customers and promote sales. The word exclusively is not incidental. A recognizable voice and a lack of permission do not, by themselves, establish that this test has been met. 17
That leaves important boundaries unresolved. The available account does not settle how the court would treat parody, commentary or other particular uses. Nor is this a blanket ban on synthetic voices or artificial intelligence. Without the full judgment, it would be premature to turn a reported legal principle into a comprehensive rule for every kind of imitation.
Tsuda’s case concerned 188 videos posted to an anonymous TikTok account between July 2024 and September 2025, according to September 30 ORICON reporting. He alleged that they used an AI-generated copy of a voice that could only be his. That is his identification claim, not a technical finding about how the audio was produced. No verified account identifies the uploader, the AI tool, its training material or the method of imitation. 1 14
The voice has professional value as well as recognizability. Tsuda plays Kento Nanami in Jujutsu Kaisen and Hyakunosuke Ogata in Golden Kamuy; his credits also include Yu-Gi-Oh! AFP describes his “lustrous” baritone. For a performer whose sound is part of the work audiences seek out, an imitation can trade on something more consequential than familiarity. 16 20 24
Tsuda’s legal team characterized the account’s content as “sordid,” according to The Guardian. That description belongs to the lawyers: it is not a judicial finding of criminal obscenity. Likewise, the alleged imitation should not be treated as technically proven simply because the court recognized that voices can receive protection. 1
Deletion Achieved The Practical Objective
The account operator deleted the videos after the lawsuit was filed, and the removal included the account itself. With the disputed material gone, the court dismissed the demand against TikTok’s operating company to delete it. Dismissal therefore does not mean the court rejected protection for voices. 6
Tsuda’s lawyer, identified in Bengoshi.com reporting as 平野敬, said, in translation: “All the videos were deleted along with the account, so our original objective was fully achieved.” The available reporting does not establish an English spelling of his name or an appeal plan. It also establishes no damages demand or award, or separate prospective injunction. 6
This distinction is obscured by The Guardian’s September 30 headline, which says the copied voice “violated his rights.” ITmedia’s account published that day explicitly says the court did not decide whether these videos constituted infringement. The detailed Japanese reporting supports the narrower outcome: voice protection was recognized, but liability for the removed videos was not adjudicated. 1 17
The reported scale explains why the commercial question matters. The Guardian account says the anonymous account had more than 200,000 subscribers at one point. That is a historical audience figure, not a current total for an operating account, and it was not independently corroborated in the additional checks. 1
The earnings figure also needs correction. The initial Guardian account gave “¥500,000 to ¥75,000” per month. September 30 ORICON reporting instead gives 月50万~75万円: ¥500,000–¥750,000. Yomiuri’s May 23, 2026 report gives the same range. The erroneous upper figure is ten times too small; simply reversing the descending English range would produce a different, still incorrect estimate. 1 14 15
Those earnings remain alleged, not audited. Yomiuri said the estimate was based on information the uploader had published on another website. Neither that account nor ORICON’s description establishes verified payments or a judicial finding of monthly income. Multiplying the estimate across the posting window would not establish proven total revenue. 14 15
The older Yomiuri report described at least 188 videos posted from July 2024 until filing; the September 30 ORICON account specifies July 2024 through September 2025. The later report supplies the more specific posting window. Neither formulation establishes the exact lawsuit filing date. 14 15
The Japan Actors Union supported Tsuda’s action and thanked him for his courage, while acknowledging the emotional strain of the proceedings. Its organizational statement said it would review the formal judgment and subsequently comment on its website. No publication date was announced, and no verified appeal plan or case number is established in the available material. 23 18
The concrete outcome is substantial but limited: Tsuda’s removal objective was achieved, and voices were recognized as eligible for publicity-rights protection. Whether another disputed use satisfies the exclusive-commercial-exploitation test cannot be answered by that recognition alone.
Sources Behind This Report
Sources consulted include The Guardian 1, The Japan Times 2, Nippon.com 3, Tokyo Shimbun 4, Nikkei Asia 5, and Bengoshi.com reporting reproduced by NTT Docomo 6.
Additional coverage includes Anime News Network 7, Sanyo Shimbun 8, Voice Over Herald 9, Inven Global 10, Bengoshi.com reporting reproduced by Livedoor News 11, FandomWire 12, and WPNews 13.
As aired 11 lines
- A Tokyo court has recognized a performer’s voice as protected by publicity rights.
- That gives performers a legal basis to protect a sound that attracts audiences and generates income. But actor Kenjiro Tsuda’s case produced neither a finding that the disputed videos infringed his rights nor a court-ordered takedown.
- What does that protection cover when the disputed videos disappeared before the court ruled?
- A voice can carry personal identity just as a likeness does. Presiding Judge Aya Takahashi recognized that connection in the Tokyo District Court’s September 30, 2026 decision. The protection extends beyond what a performer looks like to the sound that can draw customers and promote sales. But the commercial condition is crucial: unauthorized use can infringe publicity rights when it is exclusively directed toward exploiting the voice’s customer-attracting power. Recognition of a protected voice is not the same thing as proving an unlawful use.
- That exclusive-purpose requirement leaves real boundaries unresolved. The decision is not a blanket prohibition on every unauthorized imitation, every synthetic voice, or every use of artificial intelligence. It does not settle how the rule applies to parody, commentary, or other particular uses. The complete judgment is unavailable for independent examination, limiting what can be established about the full reasoning.
- Tsuda’s voice is part of the work audiences know him for. He plays Kento Nanami in Jujutsu Kaisen and Hyakunosuke Ogata in Golden Kamuy, and his credits include Yu-Gi-Oh! His distinctive baritone helps explain the commercial stake: an imitation can attach a recognizable performer’s sound to content he never authorized. The material at issue has not been established by the court as criminally obscene.
- Tsuda’s complaint concerned 188 videos on an anonymous TikTok account. The alleged imitation was an AI-generated voice that could only be his, but that identification remains an allegation, not a technical finding. No verified account identifies the uploader, the AI tool, the training material, or the method used to produce the audio. The posting window was July 2024 through September 2025. An earlier description counted at least 188 videos from July 2024 until filing. Neither establishes the exact lawsuit filing date; the upload period must not be mistaken for it.
- The court left infringement by these particular videos undecided. A claim that the copied voice was judicially found to violate Tsuda’s rights goes beyond the established outcome. The account operator deleted the videos after the lawsuit was filed, and the account itself was removed too. That left nothing for the requested deletion order to remove. The court dismissed the demand against TikTok’s operating company because the material was already gone—not because it rejected protection for voices. The removal achieved the lawsuit’s original practical objective. No damages demand or award, or separate prospective injunction, has been established.
- The account’s historical audience estimate exceeds 200,000 subscribers. That figure has not been independently corroborated, and it is not the audience of an account still operating after deletion. Audience size helps explain the alleged commercial stakes, but it does not prove liability.
- The upper monthly earnings estimate is 750,000 yen, not 75,000 yen. The correct range is 500,000 to 750,000 yen a month. In the Japanese notation, fifty units of ten thousand means 500,000, and seventy-five means 750,000. The mistaken upper figure was ten times too small; reversing the descending range would not fix it. These earnings remain an allegation. The estimate was based on information the uploader published on another website, not independently verified payments, audited financial records, or a judicial income finding. Multiplying it across the posting period would not establish proven total revenue.
- The Japan Actors Union supports Tsuda’s action and thanks him for his courage. Its organizational statement also acknowledges the emotional strain of the proceedings. The decision has been described as Japan’s first express judicial recognition of voice publicity-rights protection. That recognition supplies a legal basis, but whether another disputed use satisfies the exclusive-commercial-exploitation test still requires a separate determination. This case did not make that determination for the removed videos. No appeal plan or case number has been established. The union intends to review the full formal judgment and comment afterward, but no publication date has been announced.
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