Justice · Taxpayer-funded Trump adsContinuing story · report 2 of 2
Trump Ads Kept Airing After the Order to Cancel Them
Court filings detail an overnight notification failure as hundreds of spots aired after the cutoff. The latest spending estimate is nearly $22 million; no taxpayer repayment is verified.
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Continuing storyDay 9
2 reports167 outlets318 sources4 videos
Full storyWhat changed since our last report
2 days later
Then
Judge Stops Taxpayer-Funded Trump Ads—and the Deals Behind ThemWhat we said was still open
No independent post-order accounting establishes which scheduled commercials were canceled, whether every affected agreement was halted or how much taxpayer money can be recovered.
Still openThe October 13 hearing, evidence of compliance and a reconciled accounting separating commitments from payments and recoverable funds.
Still open
Now
Court filings detail an overnight notification failure as hundreds of spots aired after the cutoff. The latest spending estimate is nearly $22 million; no taxpayer repayment is verified.
What moved
- Agency counsel becomes aware of the message, according to the government; DHS provides the order to its advertising vendor.
“Final Battle” ran 193 times during local broadcasts of CBS’s 60 Minutes. “Maduro” ran another 198 times during ABC’s America’s Funniest Home Videos. Those 391 Sunday-evening spots promoting Donald Trump aired after a federal judge’s order to cancel the placements had taken effect. 42
The government’s explanation now comes with timestamps: the court emailed its order Sunday evening, government lawyers forwarded it more than an hour later, and agency lawyers did not become aware of that message until Monday morning. Meanwhile, the advertisements kept reaching television screens. 39
The financial stakes have grown clearer, too. NPR’s analysis of AdImpact data estimates nearly $22 million in taxpayer spending on five challenged ads since late September, including almost $10 million after Trump’s October 5 announcement that private political money would take over. That second amount is part of the first—not another bill to add. Neither is an audited accounting. 5
On October 12, HeyDay News reported that U.S. District Judge Jennifer L. Rochon had ordered the remaining challenged Department of Homeland Security television placements canceled and restricted the agreements behind them. The fuller record establishes that cancellation was not immediate and comprehensive. It also requires corrections to our earlier spending explanation and hearing schedule.
The order and the overnight delay
- October 11, 6:45 p.m. EDT40
Rochon’s temporary restraining order takes effect, explicitly requiring cancellation of remaining placements for that evening.
- October 11, 6:46 p.m. EDT39
The court emails the order to the parties.
- October 11, 7:58 p.m. EDT39
Government counsel forwards the order to agency counsel.
- October 12, morning39
Agency counsel becomes aware of the message, according to the government; DHS provides the order to its advertising vendor.
“Agency counsel did not become aware of Government counsel’s email until this morning. The undersigned apologizes to the Court and the plaintiffs,” Assistant U.S. Attorney Jeffrey S. Oestericher wrote in the October 12 status report. DHS said it provided the order that morning to Lepugh, Inc., doing business as LMD Agency. Exact reading and vendor-cancellation times remain unestablished. 39
The Sunday counts concern local-market broadcast occurrences during programs beginning around 7 p.m. Eastern, not 391 national programs or unique viewers. A further plaintiffs’ snapshot, at approximately 2:45 p.m. Eastern Monday, counted 20 more “Maduro” spots, 11 “Final Battle” spots and one “The Country He Loves” spot. Together the snapshots identify 423 occurrences, but not an exhaustive final tally. 42
The status report was submitted “to confirm compliance with the TRO.” That is the government’s representation, not a judicial finding that every obligation was met. Plaintiffs requested a status conference and were not then seeking contempt sanctions. No verified contempt finding, sanction or finding of intentional defiance has been established. A notification failure explains a sequence; it does not establish that compliance was impossible. 39 49
A White House official told NPR on Monday that the last government-paid announcements aired Sunday evening and that outside groups would pay going forward. That account does not explain all the recorded Monday broadcasts. Nor does the available record identify who paid for each later airing. 5
The money behind the television slots
Rochon’s order reaches beyond the remote control. It stayed the September 20 Customs and Border Protection purchase order with LMD, including future payments, and the associated $20 million Office of Management and Budget apportionment. It barred using, disbursing or transferring DHS-appropriated funds for the challenged ads, and entering, renewing or expanding agreements to produce or distribute them during the restraint. 40
These are different tasks: stopping a broadcast, halting an agreement, preventing a payment and recovering money already spent. Success at one does not prove success at the others.
The documented funding sequence began September 19, when OMB reapportioned an additional $20 million to a CBP commemorative-events line within border-security, technology and screening funding. CBP issued its $20 million national-media-campaign purchase order the next day. The performance period extended through September 19, 2027, or until all deliverables and media placements had occurred. 72
Our October 12 report connected the ads to a $175 million immigration-enforcement package. The recovered primary documentation does not support that explanation, and we withdraw it. The documented actions were the $20 million apportionment and $20 million purchase order; they are not two separate $20 million campaign costs. 72
Our earlier $20 million spending figure is also superseded by NPR’s nearly $22 million advertising-data estimate. ABC News reported roughly $12 million on October 12’s morning briefing; NPR reported nearly $22 million that evening. Those are successive reported estimates, not competing audited totals. Their tracking cutoffs and accounting bases have not been reconciled, and the difference between the latest estimate and the purchase order requires an accounting—not speculation. 6 5
The administration argued its buys were ending October 11 and it had no plans for more. The longer contract period and insufficient assurances against similar future spending helped defeat its argument that court intervention was no longer needed. 72
What the public was buying
“Final Battle” was nearly identical to a 2024 Trump campaign advertisement apart from its funding disclaimer. Walking down a hallway, Trump promised to “demolish the deep state,” “drive out the globalists” and “rout the fake news media.” It supplied no information about DHS’s official functions. The disclaimer read: “Paid for by the U.S. Government.” 72
“Maduro” promoted the January 2026 U.S. capture of Nicolás Maduro, showing Trump, Secretary of State Marco Rubio and Defense Secretary Pete Hegseth. “Don’t play games with this president” was part of its warning. The other aired ads were “The Country He Loves,” “Celebrating the Enduring Spirit” and “To the Great Proud People of Iran.” Those five make up the spending estimate’s denominator. 72 5
The White House called the spots public service announcements. Rochon’s October 12 supporting opinion recorded a more consequential point: “Defendants do not contest that the at-issue advertisements are purely partisan and unconnected to DHS’s official functions.” 4 72
Congress had authorized activities commemorating border-security efforts, with examples including fallen-officer memorials, agency anniversaries and commendation ceremonies. Rochon found a clear and substantial likelihood that the challenged spending violated both the requirement to use appropriations for their authorized purposes and restrictions on unauthorized domestic publicity or propaganda. This was a preliminary likelihood-of-success determination, not a final judgment. 72
The lawsuit, Common Cause v. Department of Homeland Security, includes Common Cause, Alabama House District 28 Democratic nominee Robert Hunter, SEIU Local 32BJ and its political action committee as plaintiffs. The restraint concerns this campaign—not every DHS advertisement, legitimate government public-service message or privately financed political ad. 72 40
A funding promise is not repayment
On October 5, Trump said he had decided to fund the “Patriotic Ads” himself “and with money I raised for MAGA, Inc.,” the super PAC supporting him. The announcement described a change to future funding; it did not establish personal payment. NPR’s subsequent estimate shows almost $10 million in public spending after that announcement. 59 5
On October 6, a White House spokesperson said the post “was not referring to reimbursement,” while an administration official said payment would change only “moving forward.” The stated plan therefore did not include repaying prior public spending. No actual reimbursement or independently verified private payment covering particular later spots is established. That does not prove private payments never occurred—or that recovery through litigation is impossible. 120 126
Our previously reported October 13 conference was already adjourned in the October 11 order, which said it would be rescheduled to discuss next steps. No replacement date is verified. The restraint lasts “until 14 days from today, subject to an extension of this Court”: a fixed, extendable term pointing to October 25, not a guaranteed minimum. Its exact expiration hour and any subsequent modification remain unverified. 40
The order can stop further covered spending. On the verified record, it has not returned money already used to promote Trump to the taxpayers who supplied it. Taking an advertisement off the air is the beginning of accountability, not the balance sheet at its end.
As aired 33 lines
- On October 12, we reported a court-ordered ad shutdown. The ads kept airing.
- Taxpayer spending on five pro-Trump ads is now estimated at nearly 22 million dollars, including almost 10 million after his private-funding pledge. The unresolved stakes are whether the government fully complied, and whether taxpayers get any money back.
- Judge Jennifer Rochon ordered the administration to cancel the remaining challenged Homeland Security television placements, including Sunday evening's. Her October 11 order also froze the funding arrangements behind them. The broadcasts continued into Monday.
- The nearly 22 million dollars covers five ads since late September. Almost 10 million of that came after Trump's October 5 announcement. These are advertising estimates. The government still needs to reconcile them with contracts, invoices and payments.
- The new estimate replaces the 20 million dollars in the earlier broadcast. That broadcast's connection to a 175 million dollar immigration-enforcement package was wrong. The documented funding actions were a 20 million dollar allocation and a purchase order for the same amount.
- An earlier estimate put spending at roughly 12 million dollars. The later estimate raised it to nearly 22 million. Other earlier figures were 19 million and 20 million. Those figures use unreconciled cutoffs and accounting measures, so they can't be added together.
- Final Battle aired 193 times during local broadcasts of 60 Minutes. Maduro aired 198 times during America's Funniest Home Videos. Together, that's 391 Sunday-evening spots after the order took effect. Each count represents a broadcast in a local market.
- The order took effect Sunday at 6:45 p.m. Eastern. Those programs began around seven. Hundreds of market airings can come from two ad versions. Counting versions tells you how many different commercials ran; counting spots tells you how often they appeared.
- Monday's afternoon snapshot counted 20 more Maduro spots, 11 Final Battle spots and one for The Country He Loves. That's another 32. The two snapshots total 423 recorded airings, but the final, complete count still isn't known.
- The court emailed the order one minute after it took effect. Government lawyers forwarded it more than an hour later. The government says agency lawyers became aware Monday morning. Homeland Security then sent the order to its advertising vendor, LMD Agency.
- Assistant U.S. Attorney Jeffrey Oestericher apologized to the court and the plaintiffs. The government says it subsequently froze the purchase order and funding allocation. Its filing claimed compliance. Rochon still has to determine whether the government met every obligation.
- The plaintiffs requested a status conference about the continued broadcasts. They weren't seeking contempt sanctions at that point. A White House official said the last government-paid spots aired Sunday evening and outside groups would pay afterward. Nobody has identified who paid for each Monday airing.
- Rochon froze future payments under the purchase order, along with the associated 20 million dollar allocation. She also barred using or transferring Homeland Security funds for the challenged ads, and entering, renewing or expanding agreements to produce or distribute them.
- The restriction covers this challenged campaign. Ordinary government public-service advertising can continue, and the order doesn't prohibit privately funded political ads. Stopping further covered spending also leaves a separate financial problem: how much was already paid, and how much remains committed.
- The purchase order ran into September 2027, unless all deliverables and placements finished earlier. OMB allocated 20 million dollars on September 19, and Customs and Border Protection issued the order to Lepugh, which operates as LMD Agency, the next day.
- The administration argued its ad buys were ending October 11 and it had no plans for more. But Rochon found the longer contract and inadequate assurances against similar future spending still justified court intervention.
- Final Battle closely copied a 2024 Trump campaign commercial, apart from the funding disclaimer. Trump walked down a hallway promising to demolish the deep state and drive out the globalists. The disclaimer said, “Paid for by the U.S. Government.”
- Trump also promised to cast out communists, Marxists and fascists, throw off a political class he said hated the country, and rout the fake news media. The commercial supplied no information about Homeland Security's official functions.
- Maduro promoted the January U.S. capture of Nicolás Maduro. It showed Trump alongside Secretary of State Marco Rubio and Defense Secretary Pete Hegseth. Its message framed the operation as American power and a warning: “Don't play games with this president.”
- The other aired ads were The Country He Loves, Celebrating the Enduring Spirit, and To the Great Proud People of Iran. At least eight additional similar ads hadn't aired when the opinion described them. The spending estimate covers the five that had.
- By the morning of October 8, Final Battle had aired approximately 9,679 times. Its estimated cost exceeded 9.09 million dollars, with an estimated 972 million advertising exposures. One person can see an ad repeatedly, so exposures don't count unique viewers.
- Across all five ads, that earlier snapshot counted at least 16,254 airings, an estimated 1.56 billion exposures and about 15.4 million dollars. Those earlier campaign figures are already within the later spending estimate.
- The administration called the commercials public service announcements. Rochon's opinion said the defendants didn't contest that the ads were purely partisan and unrelated to Homeland Security's official functions. She found the challengers had a clear and substantial likelihood of winning their spending claims.
- Congress had authorized activities commemorating border-security efforts, including fallen-officer memorials, agency anniversaries and commendation ceremonies. Rochon found these ads exceeded the authorized purposes and implicated the ban on unauthorized publicity or propaganda. Her ruling is preliminary, with a final judgment still ahead.
- The spending laws require agencies to use appropriations for the purposes Congress approved. They also restrict unauthorized domestic propaganda. Rochon found the plaintiffs would suffer harm that couldn't be repaired later, and that the public interest favored temporary relief.
- Common Cause brought the challenge alongside Robert Hunter, SEIU Local 32BJ and its political action committee. Hunter is the Democratic nominee for Alabama House District 28. They sued Homeland Security, OMB and officials in the Executive Office of the President.
- A national survey found 86 percent of U.S. adults considered taxpayer-funded election-related ads featuring the president or cabinet members inappropriate. Among Republicans, it was 80 percent. That disapproval crosses party lines, but the court decides whether the spending was lawful.
- The survey ran from September 30 through October 5, using a probability sample of 4,506 adults through KnowledgePanel. At 95 percent confidence, the margin was 1.5 percentage points overall and 2.7 for Republicans. The ads aired ahead of the November 3 midterms.
- Trump promised to pay for the ads himself and with money raised for MAGA Inc., the super PAC supporting him. Taxpayer spending continued after that announcement. The White House then clarified that his promise applied to future funding.
- On October 6, a White House spokesperson said Trump's post “was not referring to reimbursement.” An administration official said payment would change “moving forward.” The administration's stated plan left prior public spending unpaid by Trump. Whether taxpayers recover money through litigation is still unresolved.
- The October 13 conference mentioned in the earlier broadcast had already been adjourned in Rochon's October 11 order. She said she'd reschedule it to discuss next steps. A replacement date hasn't been confirmed.
- The order lasts 14 days from October 11, subject to extension. That points to October 25 unless the court changes it. Rochon can extend or replace the restraint while deciding what follows for the lawsuit and the government's compliance.
- The cutoff didn't immediately stop every broadcast. The government says it later froze the funding arrangements and notified the vendor. A reconciled accounting still has to identify the affected payments and recoverable balances. No repayment to taxpayers has been confirmed.
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