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Sanrio's Vivant collaboration termination

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    Sanrio ends VIVANT deal after China backlash, leaving order questions open

    Hello Kitty and friends are leaving the spy drama’s merchandise partnership after Chinese criticism. The series continues, but customers still lack answers about orders and refunds.

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    • Sanrio has terminated the collaboration and its future developments and promotions. Related TBS online-shop product pages have become unavailable.
    • The handling of existing orders, refunds and remaining stock is not specified. Nor is there a disclosed cancellation cost or a completion deadline.
    • Customer guidance and the details of Sanrio’s promised stronger collaboration reviews will show how the decision is being implemented.

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相關各方

相關各方

機構

  • China Central TelevisionChinese media organization providing a Communist Party-run propaganda channel network
  • SanrioJapanese company, brand
  • TBS TelevisionTV station in Kantō region, wholly owned by TBS
  • VIVANTJapanese TV series

地點

  • China
  • Japan