商业 · 原住民企业
从家里的后棚到塞杜纳主街,兄弟俩打造理发事业
在开店之前,特杰拉伊和杰里安·科尔曼-韦尔的顾客就已经熟悉他们的手艺。当地培训帮助他们把这份经验转化为在家乡经营的一门生意。
原语言视频
译自英文原文。
兄弟俩特杰拉伊·科尔曼-韦尔和杰里安·科尔曼-韦尔已把理发业务从家里的后棚搬到了他们成长的南澳大利亚小镇的主街上。到2026年11月6日ABC发布报道时,他们已经经营起自己的店铺,将在家中学到的技能、正式资历,以及早已熟悉他们手艺的顾客汇聚在一起。1
这里真正的变化并非数十年来第一次有人理发,而是兄弟俩把早已为身边人做的事,发展成了一门长期经营的生意。
实际需求变成一门手艺
特杰拉伊15岁时第一次拿起理发推子。他讲述的起点与其说是商业推介,不如说是周围男孩共同面对的实际难题:“从小和一帮兄弟一起长大,没人给我们理发,所以我们就轮流给彼此剪头发,”他告诉ABC。“我开始比他们更喜欢这件事了。”1
这份兴趣后来发展成在家里的后棚为人理发。弟弟杰里安在一旁看着,也想亲自试试。“看他剪头发让我也想试试,我想这就是我入行的原因,”他说。1
顾客丹尼尔·纽丘奇-劳里还记得他们早期的尝试。特杰拉伊在表亲身上练手,从简单的发型开始,手艺也逐渐变得更娴熟。朋友和亲戚想理发时都知道该找谁,包括在橄榄球赛季开始前。这些需求让这项工作在兄弟俩有了营业场所很久之前,就已融入当地生活。1
从在家积累的经验到开店,桥梁是当地培训。2024年,特杰拉伊得知可通过塞杜纳原住民协会完成美容与理发三级证书课程的机会。该协会是一家由社区管理的非营利组织,致力于推动当地原住民的社会与经济改革。1
兄弟俩都在2025年完成课程,并于2026年取得资格证书——这是同一发展进程中的不同里程碑。他们早已想开一家自己的店。“我们基本上尽可能快地完成了所有事情,”特杰拉伊回忆道。1
11月的报道发布前约两个月,一家店铺开始招租,他们决定抓住机会。这指的是他们获得经营场所的机会,并非开始营业的第一天;确切开业日期尚未确定。杰里安认为这次冒险值得一试,并表示社区对他们表示支持。1
我想,在自己长大的小镇开店感觉挺好。
“50年来首家”这一说法意味着什么
ABC南澳大利亚频道称,这家店是塞杜纳“50年来”第一家理发店;ABC AM则使用“近50年”这一说法。这段历史空白尚未经过独立核实,报道也没有明确界定,在这一比较中怎样才算一家理发店。最好将其视为对两家店之间间隔的归因式说法,而非当地理发服务的完整历史。12
有一个具体原因需要保留这一区别。2022年7月,ABC报道称,巡回理发服务Walkabout Barber曾在塞杜纳提供免费理发。这次到访并不能证明此前有常设理发店,因此本身并不与数十年的说法相矛盾。但这说明,“没有理发店”不能理解为“无法获得理发服务”。这一说法也没有说明当地居民使用过哪些其他美发服务。11
关于所有权的说法也有必要保留其范围。ABC报道称,兄弟俩的店由原住民100%拥有并经营,也是塞杜纳主街上唯一一家这样的店。这一独有性尚未经过独立证实。更重要的是,这一说法限于主街,并非声称他们的店是镇上唯一一家由原住民拥有的企业。1
这些限定并不会削弱兄弟俩的成就。他们的成就并不取决于证明附近任何地方都从未出现过类似的事。他们把一项非正式服务发展起来,补上了培训,并在家乡为自己争取到一个经营场所。
家人仍是日常经营的一部分。一位年纪较小的表亲放学后帮忙扫地。兄弟俩母亲和小妹妹制作的耳环则摆在柜台上的展示架售卖。这些都是具体而不大的贡献:家人的参与体现为扫净的地板和待售的商品,而不是关于经济转型的宏大宣称。1
对特杰拉伊来说,最直接的衡量标准是离开椅子的顾客。他喜欢帮助那些来时对自己的头发和外表感到不满意的人。“理完发离开时,他们会对自己感觉更好,”他说。新店为这项熟悉的工作在主街上提供了一个落脚点。1
播出原貌
- Two brothers have turned a backyard haircutting operation into a main-street shop.
- Tjerayh and Tjeryan Coleman-Ware now run a business in the South Australian town where they grew up. It's reportedly Ceduna's first barber shop in nearly fifty years.
- What's changed for local customers, and what does that decades-long gap really tell us?
- The brothers have moved their work out of the family shed and onto Ceduna's main street. They bring customers who already know their haircuts, along with qualifications earned through a local training opportunity.
- The business is also reportedly the main street's only one hundred per cent Aboriginal-owned and operated shop. That claim covers shops on the main street. The brothers' business sits within a longer local history of people getting their hair cut.
- The Walkabout Barber provided free haircuts in Ceduna in July 2022. That visiting service gave residents access to barbering between permanent shops. So the nearly fifty-year claim can't tell us how long people went without a haircut, or what other hairdressing services they used.
- Tjerayh was fifteen when he first picked up the clippers. He and the boys around him took turns cutting each other's hair. He enjoyed it more than the others, and eventually began cutting people's hair in the shed at the family home.
- Tjerayh remembers the practical need behind those early haircuts. He said, “Just growing up with all the brothers and all that, there was no-one to cut our hair, so we'd just take it in turns cutting each other's hair.” Younger brother Tjeryan watched him work and wanted to try it himself.
- Tjerayh heard about the training opportunity in 2024. Both brothers completed their Certificate Three in Beauty and Barbering in 2025, then received their qualifications in 2026. They already wanted to open a shop of their own.
- Ceduna Aboriginal Corporation offered the course to local people. It's a community-controlled, not-for-profit organisation working toward social and economic reform for Aboriginal people in the region. Tjerayh recalled their determination to finish, saying, “We pretty much flew through everything as quick as we could.”
- A shop came up for lease about two months before November 2026, and the brothers decided to take the opportunity. By November, they were running the premises. Tjeryan felt the risk was worthwhile and said people in the community were showing them love.
- Tjeryan describes the reward in local terms. “It's nice running a shop in the town that you grew up in, I guess.” The brothers have brought their skills back to people who knew them before they had premises.
- Daniel Newchurch-Lawrie has had his hair cut by the brothers since their earliest efforts. He remembers Tjerayh practising on cousins, beginning with straightforward haircuts and becoming more technically accomplished. Friends and relatives would ask him for a cut before football started.
- Those relationships now carry into the shop. Customers who once asked a relative or a friend for a haircut can come to the brothers' own premises. The change brings their home-grown experience and formal training together in a business they operate themselves.
- A younger cousin helps sweep the shop floors after school. On the counter, a stand sells earrings made by the brothers' mother and little sister. Family members have small, practical roles in the business's daily life.
- For Tjerayh, the reward comes when someone leaves the chair feeling better about themselves. He likes helping customers who arrive unhappy with how their hair looks. As he puts it, “And then after leaving the chair they feel better about themselves.”
来源10
来自 10 家媒体的 13 个来源· 引用最多的优先
Internationlyinternationly.com1
KhanListkhanlist.com1
News Divenewsdive.net1
News Monitornewsmonitor.net1
The Sentinelsentinelnews.com.au1
The Transcontinentaltranscontinental.com.au1
环球华讯shijienews.com1
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