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Facebook 自己的付款正在助长针对澳大利亚领导人的人工智能造假

Reset.Tech 追踪到 200+ 个面向澳大利亚的页面,它们制作 Albanese、Taylor、Hanson 等人的虚假 Reels;这些页面属于一个由 1,864 个页面组成、触达 5.9 million 名用户的网络。该组织称,让这个网络持续运转的是 Facebook 向创作者付款,而非意识形态。

文字 阅读需 5 分钟 · 34 个来源

原语言视频

译自英文原文。

多年来,人们担心选举中的人工智能会被有明确目的的外国间谍机构利用。但澳大利亚出现的情况却更为粗劣,也以自己的方式更具腐蚀性:一家外国企业打着收益的算盘。2026年9月9日发表的一项新研究发现,一个与斯里兰卡有关联的行动建立了 200 多个 Facebook 页面,利用人工智能深度伪造冒充澳大利亚政客,其目的不是让任何人当选,而是赚钱⁠2。

这一调查由澳大利亚广播公司(ABC News)全国科技记者 Ange Lavoipierre 报道,依据的是独立数字伤害非营利组织 Reset.Tech 为期八个月的追踪调查;该组织由首席研究官 Rys Farthing 博士领导⁠2。在绘制这些页面的网络图后,Farthing 断然否定了国家干预的说法,称这项行动是出于商业动机的外国影响活动,也是对澳大利亚政治话语的外国扭曲⁠2。研究人员总结说,运营者会不断调整做法,追逐任何能带来点击和收入的内容,不管这会伤害谁⁠2。

200+冒充政客的澳大利亚相关页面 2
1,864全球网络中的协调行动页面 2
5.9M该网络页面触达的用户 2

这些页面被打造得看起来像是澳大利亚本土的。它们使用 I Love Australia、Life in Australia 和 Beautiful Australia 等迎合大众的名称,先以轻松的爱国主义内容吸引关注者,之后再转向政治内容⁠2。被针对的对象包括总理 Anthony Albanese、反对党领袖 Angus Taylor、One Nation 党领袖 Pauline Hanson、参议员 David Pocock、参议员 Fatima Payman、Allegra Spender 和内政部长 Tony Burke;部分研究摘要还提到了前总理 John Howard⁠2。

这个流量漏斗,任何见过垃圾内容在 Facebook 上泛滥的人都不会陌生。有些页面先用诱饵开场——人工智能生成的动物、迷人的女性,或对澳大利亚泛泛的赞美——然后转向短篇 Facebook Reels,视频中的政客看似发表了他们从未说过的煽动性言论⁠2。反复出现的主题包括民族主义、反移民和反穆斯林言论,还有旨在提高互动量的虚假民调,以及女性政客的色情化人工智能图像和视频⁠2。两个例子显示了这种伪造有多么针对个人:一段伪造视频中,Payman 请求不要将她遣返阿富汗;另一段伪造视频中,Pocock 声称自己已与 One Nation 联手⁠2。

十分之一的页面都在赚钱

该网络大约每 10 个页面中就有 1 个通过 Facebook 的内部计划实现了变现;这项计划会根据互动情况向内容创作者付款⁠2。这正是标题所指的驱动力:只要有人观看并作出反应,同一种激励机制既会奖励烹饪视频,也会奖励伪造的总理视频⁠2。澳大利亚只是其中一个目标地区。同一个由 1,864 个页面组成的协调网络,估计触达 5.9 million 名用户,也在法国、意大利、英国、美国、加拿大和墨西哥运作⁠2。

报告中最具破坏性的部分,是平台没有采取的行动。在 Reset.Tech 观察到的、针对澳大利亚的帖子中,只有三分之一带有人工智能标注,只有 33 个中有 1 个被删除⁠2。尽管相关内容违反了 Facebook 自身有关虚假行为网络、仇恨言论和人工智能深度伪造的政策⁠2。研究人员指出,一个小团队就能相对轻松地绘制出这个网络,并质问资源远为充足的平台为何做不到⁠2。

作为人类,当我们看到有人说了什么,通常会相信说话的人就是那个人。

David Pocock 2

遭该网络针对的独立参议员 Pocock 表示,过去几个月里,他的团队收到了一批关于他的深度伪造视频,他担心深度伪造会严重削弱民主制度⁠2。他直接指出了这种商业模式:它建立在愤怒之上,旨在让人们尽可能长时间盯着屏幕,并带来点击⁠2。同样遭到针对的 Burke 表示,在上次选举期间,他首次看到网上出现自己与从未见过的人合影的照片;最近,他又看到同事的视频和采访,其中同事说了他们从未说过的话⁠2。他敦促澳大利亚人核查信息来源⁠2。

已知

  • 超过 200 个面向澳大利亚的页面冒充 Albanese、Taylor、Hanson 等人;这些页面是一个由 1,864 个页面组成的网络的一部分,触达了 5.9 million 名用户。 2
  • 该网络大约每 10 个页面中就有 1 个通过 Facebook 创作者付款获得收益;被针对的帖子中,只有三分之一标注了人工智能生成,只有 33 个中有 1 个被删除。 2

未知

  • Meta 尚未公开确认删除了相关页面,eSafety、澳大利亚选举委员会或内政部也未宣布展开调查。
  • 运营这些账户的斯里兰卡公司名称,以及它从这项计划中获利多少。

后续

  • Meta 是否会删除被举报的页面,还是继续向其付款。
  • 澳大利亚和另外六个遭到针对的民主国家是否会将商业垃圾宣传视为安全与选举诚信威胁。

相关人物

  • Rys FarthingReset.Tech 首席研究官
  • David Pocock遭深度伪造视频针对的独立参议员
  • Tony Burke遭该网络针对的内政部长
  • Ange LavoipierreABC News 全国科技记者

来源26

在此处引用的来源中,ABC News (Australia)最先发布,比本报道播出早11小时。
  1. ABC News (Australia)
  2. HeyDay News

25家媒体未注明日期:ABC listenFact Crescendo Afghanistan EnglishAustralian Financial ReviewNewswireX (formerly Twitter)Australia

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来自 26 家媒体的 34 个来源· 引用最多的优先

播出原貌
  1. Facebook's own payouts fueled a network faking Australia's political leaders. More than 200 pages impersonated the prime minister and opposition figures — part of an operation reaching nearly six million people across seven countries. The operators were not activists. They were being paid. The question now is whether anyone stops them.
  2. The research is from Reset.Tech, an independent nonprofit that maps digital harms, led by its chief research officer, Dr Rys Farthing. After eight months of tracking, the conclusion is blunt: this is commercial, not political — foreign influence for commercial motivations, and a foreign distortion of Australian political discourse. The team explicitly rejects the assumption that such networks are state-sponsored interference. The operators, they found, iterate on whatever generates clicks and revenue, regardless of whom it damages.
  3. One in ten of the network's pages had been monetized through Facebook's scheme that pays content creators — the same incentive that pays any page owner for engagement, whatever the content.
  4. The Australia-focused pages are one slice of a coordinated network — 1,864 pages in total, reaching an estimated 5.9 million users. The same Sri Lanka-linked operation ran in France, Italy, the United Kingdom, the United States, Canada and Mexico. Because the same monetization engine was firing at six other democracies at once, the enforcement gap is not an Australian problem alone.
  5. The pages impersonated Prime Minister Anthony Albanese, Opposition Leader Angus Taylor, One Nation leader Pauline Hanson, Senator David Pocock, Senator Fatima Payman, Allegra Spender, and Home Affairs Minister Tony Burke. Some summaries also name former prime minister John Howard. They ran under mass-appeal names like "I Love Australia" and "Beautiful Australia" — built to look like Australia itself before turning political.
  6. Some pages began as bait, then shifted to politics. The content came mostly as short Reels — nationalistic, anti-migrant and anti-Muslim messaging, bogus polls to drive engagement, and sexualized AI images and videos of female politicians. One fake clip showed Senator Fatima Payman asking not to be deported to Afghanistan. Another showed Senator David Pocock claiming he had joined forces with One Nation.
  7. Across the targeted Australian posts researchers observed, only one in three carried an AI label, and just one in thirty-three was deleted — even though the content broke Facebook's own rules on inauthentic behavior, hate speech, and AI deepfakes. A small research team mapped the network with relative ease. The researchers question why a platform with far greater resources could not.
  8. No removals had been confirmed when the report was published.
  9. Pocock said his team has been sent a bunch of deepfakes of him over the last few months, and that he is concerned they genuinely undermine the democratic system. Their business model, he said, is based on outrage, on eyeballs on the screens for as long as possible, and on clicks.
  10. Home Affairs Minister Tony Burke — himself targeted by the same network — said he has seen videos and interviews of colleagues saying things they never said, and urged Australians to check their sources. So far, no Australian authority, whether the eSafety commissioner, the electoral commission, or the Home Affairs department, has announced an investigation or referral. Whether this network is treated by Meta as a policy violation, or by governments as a security threat, remains the open question.

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