商业 · Montage暂停销售

长江实业叫停Montage的327套住宅开售,未说明原因或重启日期

宣传册已经上线,至少66套洋房的销售安排也在讨论中。长江实业现已暂停Montage开售,既未解释原因,也未设定新的日期。

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  1. 第 1 次更新长江实业叫停Montage的327套住宅开售,未说明原因或重启日期当前位置

Montage的销售宣传册已经上线。随后,在原计划开始推售首批住宅的几天前,长江实业集团叫停了这个位于香港、共327套住宅的项目开售。公司于2026年10月29日确认暂停,但没有解释原因,也没有公布新的销售日期。1 3

对潜在买家而言,这一转变意味着原本看似即将启动的销售变成了无限期等待。至少66套住宅的销售安排曾于那个星期一被提及,售楼处预计在次周开放。这些都只是计划,并非已经完成的事项;暂停销售意味着买家不能再依赖此前的时间表。1

长江实业告诉《南华早报》,公司保留随时暂停或启动销售的权利。公司还驳斥了有关政府撤销Montage预售同意书的猜测,称其毫无根据。这只是通过否认回应了一种可能的解释,并未说明为何决定叫停销售。1

开售准备就绪,随后搁置

暂停销售之前,项目已连续进行一系列公开准备,并非仅仅表达了早期意向。九天内,开发商从称首批销售将以招标方式进行,到发布宣传册并讨论即将启动的销售安排,随后确认暂停。1 2 3

暂停前的准备工作

  1. 2026年10月20日

    长江实业表示,Montage已收到近1,000宗查询,并计划在首批销售中以招标方式出售洋房。

    2
  2. 截至2026年10月23日

    《标准》报道称,销售宣传册已上传。

    3
  3. 2026年10月26日

    杨梦茵表示,至少66套洋房的销售安排最早可能在当周公布。售楼处预计在次周开放。

    1
  4. 2026年10月29日

    长江实业确认暂停销售,没有说明原因,并否认预售同意书已被撤销的猜测。

    1

《标准》于10月20日报道近1,000宗查询,并将此数字归因于开发商。这表明该项目已引起关注,但不能衡量已落实的需求:查询不等于买家登记、出价或购买。这个数字无法证明若开售继续,会有多少人买房。2

也需要准确理解拟议的首批销售安排。洋房将以招标方式出售,由买家提交标书,但公告并未表明投标已经开始。目前尚未确定确切的招标开始或截止日期。2 3

长江实业地产销售部副首席经理杨梦茵于10月26日提及至少66套洋房可能推出的销售安排。这个数字既不是已完成的销售数量,也不代表327套住宅将一次性全部推出;它指的是即将公布的安排可能涵盖的洋房数量。1

预售同意书问题仍未解决

预售同意书是指允许住宅在完工前出售的许可。开发商是否选择启动销售,与所需许可是否仍然有效,是两个不同的问题。长江实业已确认暂停销售,并否认许可被撤销的说法;暂停本身并不能证明政府撤回了许可。1

也不应将公司的否认视为独立的监管确认。目前尚未独立核实任何一份针对Montage、能够证明暂停后预售同意书状态的政府记录。现有地政总署资料无法定论;元朗区名单的日期为9月30日,早于10月29日的暂停决定。13 14 15

因此,仍有一个范围不大却很重要的信息缺口。买家看到公司声明,否认监管原因,但仍不知道这项商业决定的缘由,也没有得到销售何时恢复的确认日期。要填补这个缺口,需要针对该项目作出澄清,而不是从暂停或否认中推断。

原计划出售的项目

Montage位于锦田北,隶属元朗及北部都会区。宣传地址为锦泰路18号,但该街道号码属临时号码,待项目落成时确认。1 4

该项目包括242套一房及两房公寓,面积为238至448平方英尺;另有85幢花园洋房。洋房设有两至四间卧室,面积为497至1,030平方英尺。这是一个公寓与洋房混合的住宅项目,尽管首批销售原计划以洋房为主。2 3

中原地产刊登的项目资料显示,项目有两幢七层高的公寓大楼及110个住宅停车位。层数不包括天台、电机层及上层天台。法律上的卖方为Delight World Limited,其控股公司包括长江实业集团有限公司;资料所列的物业管理公司为Citybase Property Management Limited。4

同一份刊登日期为10月26日的资料,将2027年12月30日列为预计关键日期。这是一个估计日期,并非保证的竣工或交付日期。目前没有证据表明暂停销售的同时,该日期也有所变动;叫停开售本身并不能证明工程已经停工或竣工延期。4

眼下的影响没有那么广泛,却很具体:原本可以查看已发布宣传册并预期销售安排的买家,如今没有得到确认的开售时间表。长江实业下一次有用的公告,应当解释是什么打断了这些准备工作,并给买家一个真正可以据此安排计划的日期。

播出原貌 15 行
  1. CK Asset has halted the launch of 327 homes days before marketing was due to begin.
  2. Prospective buyers had been expecting sales arrangements and a gallery opening. They now face a launch without a confirmed timetable. What stopped the launch, and when will buyers get a new sales date?
  3. Montage sits in Kam Tin North, within Yuen Long and the Northern Metropolis area. Its advertised address is 18 Kam Tai Road, although that street number is provisional and subject to confirmation when the development is completed.
  4. CK Asset confirmed the suspension on October 29, 2026. The developer said it reserved the right to pause or begin sales at any time, but gave no explanation for stopping this launch.
  5. CK Asset calls speculation that the government revoked the project's presale consent baseless. That consent is permission to sell homes before completion. The government hasn't clarified the project's consent position since the pause.
  6. The developer had already drawn substantial interest. On October 20, CK Asset said Montage had attracted nearly 1,000 inquiries. That figure counted inquiries, so it doesn't tell us how many people would have registered to buy or completed a purchase.
  7. CK Asset outlined a tender-led first phase on October 20. By October 23, its brochure was online. On October 26, it discussed house sales arrangements. On October 29, it confirmed the suspension.
  8. The first phase was intended to offer houses through tender, with buyers submitting bids. CK Asset had also planned to upload its brochure during that October 20 week, a preparation it completed before the launch stopped.
  9. Moni Yeung said arrangements for at least 66 houses could be released that week. Yeung is deputy chief manager of sales at Cheung Kong Property Holdings. The gallery was expected to open the following week; both plans preceded the suspension.
  10. The 66-house figure described the homes that could be covered by those prospective arrangements. Buyers were still waiting for the launch details when CK Asset paused sales.
  11. Montage combines 242 one- and two-bedroom apartments, measuring 238 to 448 square feet, with 85 garden houses. The houses have two to four bedrooms and range from 497 to 1,030 square feet.
  12. Delight World is the legal vendor, with CK Asset among its holding companies. Citybase Property Management is listed as the management company. Those are the businesses named in the advertised project particulars.
  13. The advertised scheme includes two seven-storey apartment towers and 110 residential parking spaces. The seven-storey counts exclude the roof, the electrical and mechanical floor, and the upper roof. Those particulars describe the development prepared for sale.
  14. The advertised estimated material date is December 30, 2027. Buyers can't treat that estimate as a guaranteed completion or handover date. The sales suspension hasn't come with an announced change to that milestone.
  15. CK Asset has confirmed its decision to stop the launch and rejected the suggested consent-revocation explanation. It still hasn't said why it stopped sales or announced a replacement launch date.

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